The hotel
Mimi’s sits on Frith Street, one of Soho’s most characterful addresses, and has made a deliberate decision to lean into the theatrical: wood-panelled walls, deep reds, boudoir-adjacent rooms and a bar, Henson’s, that treats cocktails as seriously as the interiors treat atmosphere. The 58 rooms run from compact singles to larger suites, all individually furnished with Italian sheets, underfloor heating and Molton Brown toiletries. For a Soho hotel at this price point, it is considerably more distinctive than most of its neighbours on the same street.
The experience
The tone at Mimi’s is set by Henson’s bar on the ground floor, which operates as a proper destination rather than a hotel lobby bar — handcrafted cocktails, a fireplace, red velvet curtains and a warmth of service that guest reviews consistently single out. Despite the Soho postcode and the bar below, soundproofing throughout is effective: guests above a busy cocktail bar reliably report sleeping well. Molton Brown toiletries, Complimentary Evian water, and BOSE speakers in the corridors are the kind of details that accumulate into a sense of genuine investment in the experience. Staff are praised in reviews for friendliness and helpfulness across multiple stay lengths.
The rooms
The 58 rooms are individually furnished and run from compact to spacious across seven configurations — the hotel’s own categories range from tiny through to lux. All have underfloor heating, Italian cotton sheets, walk-in showers with rainfall heads, soundproofed walls and doors, Molton Brown toiletries, flat-screen TVs and air conditioning. Suites and larger categories include kitchenettes with mini-fridge and tea and coffee facilities. Entry-level rooms are genuinely small and worth the step up if budget allows. City views are available from upper-floor rooms.
Food and drink
Henson’s bar is the hotel’s real food and drink offering: handcrafted cocktails served throughout the day and evening beside a fireplace in an atmosphere that justifies an evening in. There is no full restaurant, but a cafe offers lighter options during the day. Frith Street and the surrounding Soho streets offer some of London’s best independent dining within a minute’s walk in any direction.
The neighbourhood
Frith Street runs through the middle of Soho, with Ronnie Scott’s Jazz Club at its southern end and Soho Square a short walk north. Leicester Square Underground is five minutes away on the Northern and Piccadilly lines; Tottenham Court Road adds the Central line and Elizabeth line at seven minutes. The West End’s major theatres are within comfortable walking distance, as are Chinatown, Covent Garden and the shopping of Oxford Street and Carnaby Street.
What makes it special
Mimi's is a hotel that has made confident aesthetic choices and commits to them entirely: wood-panelled walls, theatre-curtain reds, boudoir-adjacent rooms with Molton Brown toiletries, BOSE corridor speakers and underfloor heating throughout. Henson's bar on the ground floor is its own destination, with handcrafted cocktails served beside a fireplace in an atmosphere that earns the word glamorous without overstating it. Italian sheets and soundproofed rooms and doors mean the experience inside the building is significantly more serene than the Soho address might suggest.
Gallery
Practical information
Best for
Couples and groups who want a design-led Soho hotel with genuine atmosphere at a mid-range price point. The bar is a reason to stay in rather than go out. Entry-level rooms are compact so guests who need space should budget for a larger category.
