By vibe
Quirky
These are the hotels with a point of view you didn't see coming. The ones built around a fictional Victorian eccentric, or housed in a former magistrates court, or decorated with such specific conviction that you either love it immediately or it's not for you at all. Quirky is an overused word, but what we mean by it is this: hotels where someone made a deliberate decision to be different, and pulled it off. Not gimmicky, not theme-park. Just genuinely and confidently themselves.
10 hotels featured
Boutique hotels — Quirky
10 featured
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Marylebone
Holmes Hotel London
Georgian character on one of Marylebone's best streets
From £160
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Marylebone
The Marylebone
Five-star Marylebone with a pool most hotels can only dream of
From £403
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Marylebone
The BoTree
Marylebone's boldest new hotel, with Italian food to match
From £280
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Soho
Hazlitt’s
A literary Soho institution with Victorian baths operating since 1718
From £299
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Soho
Ham Yard Hotel
A Soho village unto itself, with a bowling alley and a rooftop to match
From £654
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Soho
Mimi’s Hotel Soho
Boudoir glamour on Frith Street, in central Soho.
From £182
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Soho
The Soho Hotel
Kit Kemp's Soho flagship: loft windows and private cinemas
From £678
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Covent Garden
St Martin’s Lane
Philippe Starck's theatre-district landmark, still standing after 27 years
From £359
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Covent Garden
Assembly Covent Garden
Fashion-led minimalism behind Leicester Square, with views from the tenth floor
From £119
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Soho
Karma Sanctum Soho
Soho's rock and roll secret: a rooftop hot tub and 30 rooms above the fray
From £226
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